First Technique to capture your listener’s attention
There are three dynamic techniques to capture any listeners attention. The first one we will discuss is a hook. A hook is a captivating statement that grabs the attention of the listener. In order to effectively communicate one must be able to grab the attention of the listener. A hook is great way to accomplish that. There are three types of hooks.
- A Strong Statement
- A Captivating Question
- An Identifying Reference
A hook is an attention grabbing technique. As we said there are three great ways to hook the your listener. The first is a strong statement that locates a problem or appeals to a desire of the listener. For instance if you are trying to persuade someone to buy a product that you think would solve a problem for them, you would begin with a strong statement that identifies the problem that your product or service could solve.
Examples of a strong statement:
“The best way to be happy is”
“The way I got the best results is”
“I struggled with this until I did this”
“The way I avoided this kind of trouble was”
“The secret to financial success is”
“I felt the same way until I was shown that”
“I thought the same way got good results with this”
Notice that depended on the conversation how to statements could get the undivided attention of the hearer. Remember that your statement should either appeal to the desire of the listener or appear that it may solve a problem for the listener. The more the statement seems to accomplish those objectives will determine how strong the statement is.
The second technique of hooking a listener is a captivating question. A captivating question probably the most commonly used type of hook. To captive means to capture, attract and hold the interest of another. With a captivating question you can arouse the curiosity of the hearer.
Examples of captivating questions
“What if I told you the best way to do that is?”
“If could you better to do that would you be interested?”
“Do You remember how felt when?”
“If you were doing what like what would that be?”
“Are you satisfied with?”
“What would be success to you?”
“When was the last time you?”
An identifying reference is the third technique that is a hook. This is simply referring the listener to something they identify with. The accomplished by referencing persons, places or things that the listener can identify with.
Some identifying references are
- Celebrities
- Events
- Famous cities
- Historical events
- Historical figures
- Historical places
- Historical documents
